Grassroot-activation strategies in Nigeria have evolved with the times.
The electorates have been given cash while receiving fresh foodstuff in packages branded with candidates’ faces and manifestos. Their kids have been enticed with lunch daily and have been drowned to the point of assault with upbeat jingles ringing out on every media channel (TV and radio) while posters line every street corner.
As the 2023 general elections draw closer, we’ve begun to see new approaches to campaign strategies at the grass-root level.
Chief of these is “the Tinubu Palasa”
It’s a dual sim-enabled “torchlight” phone.
Videos of the customized phone which has the picture of All Progressives Congress Presidential flagbearer, Bola Ahmed Tinubu when it comes on, recently emerged.
Users are also greeted with some words, “Democracy is based upon the conviction that there are extraordinary possibilities in ordinary people.”
We believe the strategic direction of this campaign decision will unravel in the coming weeks as the distribution of the phones become more widespread.
Whether this “unique” twist to grassroot awareness successfully wins over more of the masses and gives Tinubu access to Aso Rock in 2023 is yet to be seen.
Do you think the phone move is just the tip of the iceberg for Tinubu’s campaign? What are other presidential aspirants up to?
Join the conversation; follow us on Facebook, Instagram, and Twitter at GoSpeedHub.
Image Source – blueprintnigeria
